| Philosophy | CreativeYoko specialises in offering quality merchandise and services that make people feel at ease, peaceful and positive. We believe in the beauty of nature and a sustainable lifestyle. Our goal is to become a LOHAS-minded corporation-a company where all staff members are fully committed to the goals of philanthropy and safeguarding the environment. |
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| History | CreativeYoko was founded in 1981, now we have 110 company stores in Japan and also have branches in Shanghai. Pet clothes and other pet products are sold at [PET PARADISE], [Harness Dog] and [Hannari]. Wooden toys and character goods are sold at [Mother garden]. Our company is located in Nagano prefecture. Planning, producing and selling are all done by ourselves; we are the only SPA company in this type of business. |
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| May 1982 | Head office was built in Nagano city. Started planning, developing and selling the original goods of [Mother Goose no Mori] with only 5 members. | |
| June 1983 | Brought the computer system using self developed software. | |
| February 1988 | Changed selling strategy from wholesaling to direct management. | |
| May 1993 | Opened [Hakkeijima AQUA MUSEUM SHOP] in Yokohama Hakkeijima Sea Paradise. The store became the biggest grossing store of our company. | |
| July 2000 | Opened our 1st online store on Rakuten Internet shopping mall. | |
| November 2000 | Opened Tokyo office at Harajuku. | |
| November 2001 | Found new brand [PET PARADISE] at Yodobashi-Umeda in Osaka. | |
| March 2005 | Opened [Hannari] at Roosevelt Field SC, New York. | |
| October 2008 | Became ONWARD HOLDINGS affiliated company. | |
| October 2010 | Started selling the American traditional brand [J. PRESS]’s pet clothes. Started selling pet heat-retention underwear [Pet’y Heat]. |
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| December 2010 | Opened first [PET PARADISE & Sirotan Town] at Shanghai OPA in Shanghai. | |
| March 2011 | All the company stores have started to donate for the affected area of the Great East Japan Earthquake & Tsunami. | |
| April 2012 | “Sirotan©” magazine book called [Sirotan Biyori] was published from Takarajima Inc., and sold at the bookstores throughout Japan. | |
| January 2013 | Opened a Street-level store [Hannari&MG] at Manhattan in New York. | |
| April 2013 | Start selling the Italian venerable brand [Roberta di Camerino]’s pet outfit. | |
| May 2013 | Pet products of [Gaspard et Lisa] received an award of the “First Licensee award” which hosted by Sony creative. | |
| June 2013 | Opened an urban one-stop shop [PET PARADISE DX] at Mark Is Minatomirai. | |
| September 2014 | Opened a wooden toys specialty shop [Mother garden Omocha no mori] at Odaiba Venus Fort. | |
| October 2014 | Start selling the French famous magazine brand [marie claire]’s pet clothes. | |
| December 2015 | Opened [Sirotan Friends Museum] at LaLaport Tachikawa Tachihi, a shop in the style of theme park. | |
| August 2019 | August 8 is authorized as the Day of “Sirotan” by Japan Anniversary Association. | |
| March 2022 | Start selling cats brand 「PET PARADISE CAT」 | |
| Profile | ||
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Name
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CreativeYoko Co., Ltd. |
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Number of Employees
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Full-time Employee 175 Average Age 39 Part-time Employee 230 |
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Description of Business
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Sales and Production of a wide range of merchandise called “Nagomi zakka”(Fancy Goods) and Pet clothes and products. | |
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Business Form
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Pet clothes and products [PET PARADISE] [PET PARADISE DX] [PET PARADISE Plus] [Harness Dog] [Hannari] Nagomi zakka(Fancy Goods) |
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Other Business |
Production of pet clothes and accessaries besed on licence agreements with DISNEY, Minions, SNOOPY, Gaspard et Lisa, Lee, J. PRESS. | |
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Software
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Offering services including the total image planning of coordination and consultation for shop. | |
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Amount of Proceeds
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Actual Performance of Feb. 2022 : 5.1 billion yen. | |
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Establishment
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March 1981 | |
| COO | Kazuyuki Suematsu | |
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Capital
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1 million yen | |
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Stockholder
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ONWARD HOLDINGS CO., LTD. 100％ |
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Banking Relationship
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Sumitomo Mitsui Financial Group Nagano-branch. Bank of Tokyo-Mitsubishi UFJ, Ltd. ShinjukuChuo-branch Mizuho Corporate Bank, Ltd. Nagano-branch |
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Head Office
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667-16, Takada Nagano City Nagano prefecture, Japan ZIP : 381-8545 GMG building TEL 026-226-2001 FAX 026-226-3532 OFFICE GMG / GMG NEXT TEL 026-226-2001 FAX 026-226-3532 |
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| Other Main Offices | Tokyo Office 3F Onward Bay Park Building,3-9-32,Kaigan,Minato-ku,Tokyo Japan ZIP : 108-8439 TEL 03-6435-1790 / FAX 03-6435-1794SHANGHAI CREATIVE YOKO CO., LTD. 1401 ONWARD BUILDING, NO. 1238 DANBA ROAD, PU TUO DISTRICT, SHANGHAI P.C.200333 TEL 021-6230-6567 FAX 021-3227-0315 Service Operation Center (SOC) 667-16, Takada Nagano City ZIP : 381-8545 Directly-managed Stores (100 shops) |
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| Business Partner | AEON, ITO YOKADO CO., LTD. YOKOHAMA HAKKEIJIMA Mitsui Fudosan Group |
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